¤ milky moon ¤

Having visited Rolex and seeing their production as well as product testing, this new feature feels like a very logical outcome of their routine durability tests. Rolex is perhaps the only watch brand I am familiar with who I've seen stress test their watches by artificially mimicking years of wear. Robots wear watches and move around to simulate long periods of wear. Rolex then carefully studies the results of these tests to see where weakness exists and to determine how best to improve their products. I suspect that the inclusion of the ceramic inserts into the links is a direct result of such testing and policies at the company. At 39mm wide, the new larger Rolex Datejust Pearlmaster 39 case loses the "Lady" designation and now feels like something that men would feel comfortable wearing.