Fascinating Facts About Italian Luxury Fashion August 30 , 2013 | Author: Helga Stokes | Posted in Fashion
Italian luxury fashion became very popular in the 11th century and came to peak during the renaissance. The powerful cities at the time venice, milan, florence, vicenza and Rome began producing robes, jewelry , textiles, shoes, fabrics and elaborate dresses. It was popularized by the Medicis of Florence and mainly influenced by art masterpieces of the likes of Leonardo da Vinci. In 17th century France overtook it and it was not till the 1950s that Giovanni Battista Giorgini started competing with French haute couture and label like Gucci started competing with Dior and Chanel.
Whenever Italy is mentioned the idea of models and flashy cars, beautiful scenery great wine, pizza , one of a kind gelato and it collection nothing short of perfect lines of clothe lines. Italy is regarded as a gala powerhouse topping the charts followed by France, Great Britain and Japan.since its rebirth Italy started concentrating or ready to wear clothes which have become widely popular and made Italian designers names common in normal households.
Italian gala houses are family-run affairs. Each house from oldest to largest are in search of excellence and are known for their emphasis on quality and style. The holding of gala shows have been used to popularize them the top are; gucci, ferragamo Fendi, Trussadi, Versace , Valentine, Prada, Dolce and Gabbana, disel, Emillo pucci and Armani.
Milan and Rome are known as the major international centers of entertainment and design. Valentine , Bulgaria, Fendi and Brioni have their headquarters in Rome. It also has boutiques of Chanel, Vercase Dolce and Gabbana along its prestigious Via Dei Condotti. Milan houses headquarters of Gucci, Emilio Pucci, Robert and cavallis. Its main fashion districts and streets are Via de’ Tourabuoni , Via Roma and Via del parione. Florence is known for miu miu and geox labels.
A semi-annual apparel trade is normally held in February-march for springsummer collection and the September-October for autumnwinter collection in Milan. It is preceded by pairs and London gala week and followed by New York gala week. This is used to showcase and popularize the new trends.
As economic recession hit Italy hard. The gala houses have risen to the occasion and given back to its country. Fendi has donated to, it is the restoration of the Trevi fountain and it foundation includes exhibition of rare images of the fountain as a way of paying tribute to Rome. Prada has started a multi-year restoration project to turn Venice waterfront palazzo and ornately ca’ corner della regime into exhibition spaces. Trussardie has embarked on enliving Milan’s public spaces by works of art all this to promote tourism and lend a helping hand to their government.
That to die for Gucci bag, glamorous Borsalino hat, those heavenly Santonis shoes, breath taking Dolce and Gabbana perfume , stunning Robert cavallis eye wear or that colorful knit by missoni. All born of Italy. A place where even the poor and remote dress to impress with impeccable elegance.
Italians people take much pride in dressing and looking their best in looking stylish and having a neat pair of shoes ”la bella figura”. The top quality designs and uniqueness have encouraged wide acceptance of Italian luxury fashion. This is what encourages growth in this industry.
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